Independent review
Lincoln Heritage Life Insurance Review
A final expense specialist built around one product: the Funeral Advantage plan.
This is a review of Lincoln Heritage written by Call For Life Quotes. We are not Lincoln Heritage and have no affiliation with the company.
What to know first
- Despite the similar name, Lincoln Heritage is not connected to Lincoln Financial Group. They are separate companies.
- The company sells essentially one thing: Funeral Advantage, a simplified-issue whole life policy aimed at funeral costs.
- Every policy includes membership in the Funeral Consumer Guardian Society, which assists the family with funeral arrangements after a death.
- Independent reviewers frequently note that its premiums can run higher than comparable simplified-issue policies, which makes comparison shopping worthwhile.
Lincoln Heritage Life Insurance Company is a Phoenix-based insurer that concentrates almost entirely on final expense coverage — the small whole life policies families use to pay for a funeral, burial or cremation, and the bills that arrive afterward.
Before going further, one point of clarification that trips up a great many shoppers: Lincoln Heritage is not Lincoln Financial Group. The names are similar and the companies are not related. If you are researching one, make sure you are reading about the right business.
Lincoln Heritage at a glance
| Headquarters | Phoenix, Arizona |
|---|---|
| Specialty | Final expense whole life |
| Flagship product | Funeral Advantage |
| AM Best rating | A- (Excellent) — confirm the current rating |
| Reported coverage | Up to about $35,000; lower caps above age 80 |
| Not affiliated with | Lincoln Financial Group — a different company |
Coverage offered
Funeral Advantage
A simplified-issue whole life policy bundled with a funeral planning membership.
- No medical exam is required, though health questions are part of the application.
- Reported coverage reaches roughly $35,000 for applicants up to age 80, with a lower maximum — commonly cited around $15,000 — for applicants in the 81 to 85 range.
- Premiums are level and the coverage is permanent as long as they are paid.
- The policy can build cash value over time, as whole life generally does.
Funeral Consumer Guardian Society membership
A funeral-planning service included with the policy, and the company's main differentiator.
- After a death, an FCGS representative contacts the beneficiary to help coordinate arrangements.
- The service includes help comparing funeral home pricing, which is genuinely useful at a moment when families rarely negotiate.
- It is a membership benefit attached to the policy rather than insurance coverage in itself.
Financial strength
Lincoln Heritage is rated by AM Best, with detailed sources citing an A- (Excellent) rating and a stable outlook. Some secondary sources report this as an A. Because published figures are not consistent, confirm the current rating directly with AM Best or the company before you rely on it.
An A- rating still sits within AM Best's Excellent range and reflects an assessment of the company's ability to meet its insurance obligations. It is a step below the A rating carried by several competitors in this market, which is a fair thing to factor into a comparison.
Strengths and trade-offs
Strengths
- Deep specialization in final expense, which is all the company does.
- No medical exam, with coverage available well into the senior years.
- The FCGS membership provides real, practical help to a family at a difficult moment.
- Level premiums that do not increase, and permanent coverage.
- An optional accidental death benefit can add substantial additional coverage.
Things to weigh
- Reviewers commonly report higher premiums than comparable simplified-issue policies from other carriers — compare quotes before committing.
- Essentially a single product line, so there is little to choose from if it does not fit.
- Coverage maximums drop significantly for applicants over 80.
- The AM Best rating most consistently reported is a step below several competitors.
- The name similarity to Lincoln Financial Group causes ongoing confusion.
Lincoln Heritage may be worth a look if you are:
- Families who place real value on the funeral planning assistance included with the policy
- Applicants who want a straightforward burial policy without a medical exam
- Older applicants who have found their options narrowing elsewhere
- Buyers who prefer working with an agent rather than applying online
Lincoln Heritage FAQs
Is Lincoln Heritage the same as Lincoln Financial?
No. They are entirely separate companies that happen to share part of a name. Lincoln Heritage is a Phoenix-based final expense specialist. Lincoln Financial Group is a different and much broader financial services company.
What is the Funeral Consumer Guardian Society?
It is a funeral planning membership included with every Funeral Advantage policy. After a death, a representative contacts the beneficiary to help arrange the funeral and compare pricing among funeral homes. It is a service benefit, not insurance coverage itself.
How much coverage can I get from Lincoln Heritage?
Reported figures reach approximately $35,000 for applicants up to age 80, with a materially lower cap for applicants aged 81 to 85. Exact limits depend on age, health answers, and state, so confirm during the application.
Is Lincoln Heritage more expensive than other final expense carriers?
Independent reviewers frequently report that its premiums run higher than comparable simplified-issue policies elsewhere. Some buyers consider the included funeral planning service worth that difference. The only way to know what it means for you is to compare quotes on the same coverage amount.
Compare your options before you decide
We are not Lincoln Heritage and cannot quote its policies. What we can do is connect you with a licensed insurance agent in our partner network† who can compare available coverage from one or more carriers.